Destination South Australia is the official showcase for the conference, meeting, exhibition and incentive travel industry. The event has grown to become South Australia’s best opportunity to educate potential clients as to products and services available.

Destination South Australia has proven to provide great business and networking opportunities, generating around $30 million of business each year for Bureau Members.

Destination South Australia has been instrumental in maintaining the destination’s position as a prime option for national and international business events. Feedback from the marketplace is that the event is considered as one of the most targeted and effective Australian destination showcases enabling face-to-face interaction between exhibitors and hosted guests.

An appointment driven program is an effective business solution. Pre-scheduled appointments between hosted guests and exhibitors, secured in advance of the show, guarantee the attendance of top decision makers committed to conducting business. This also represents best use of time for exhibitors.

For further information on exhibiting at Destination South Australia, please contact the Adelaide Convention Bureau on 08 8237 0100 or via email – enquiries@adelaideconvention.com.au



If you have any further questions regarding participation as an exhibitor, please contact the Adelaide Convention Bureau on 08 8237 0100 or via email - enquiries@adelaideconvention.com.au


Exhibiting at Destination South Australia offers great benefits:

• Meet face-to-face and sell to target customers.
• Personally interact with both potential and current clients and generate new sales leads.
• Access to a large group of qualified buyers.
• Develop prospect and client database.
• Showcase and demonstrate new products and services to a target audience in a cost effective way.
• Keep up with the competition!



Destination South Australia exhibitors will showcase a wide range of products and services. Single or double booth bookings are available with double booth bookings receiving a discount to assist exhibitors in maximising exposure and profile.

Participation is restricted exclusively to Adelaide Convention Bureau members, with both city and regional members exhibiting to secure business independently and support the destination’s pitch.



Hosted guests must meet specific qualification criteria to participate in the program. This includes; number of events/and or meetings held annually, amount of business conducted to date in South Australia and potential for future business. Once qualified, all Destination South Australia hosted guests are provided with complimentary air travel, hotel accommodation, city/regional familiarisation and registration to all activities during Destination South Australia.

A qualified group of local South Australian event planners will receive free registration to participate in proceedings, by means of an optional pre-scheduled appointment stream or on a guided walk-through. South Australian guests will also have the opportunity to attend a Destination South Australia Social Functions.



Throughout Destination SA there are a number of opportunities to network and introduce multiple contacts from your organisation to the national and international hosted guests participating at Destination South Australia.

Welcome Reception

Destination South Australia Dinner

Times and locations to be released with final program details.

• Complimentary admission for two is included in single booth space registration.
• Complimentary admission for three is included in double booth space registration.

Additional tickets for social functions are available for purchase after confirmation of registration.



Single or Double Booth

Single or double booth sizes are available providing exhibitors with an opportunity for increased impact and profile. A single booth includes registration for 2 exhibitor representatives. A double booth includes registration for 3 exhibitor representatives. Each booth, regardless of size, will receive one appointment schedule which will incorporate hosted guests, and may include media representatives.

Double Booth Package (6x3m) 

  • One 6m x 3m booth or floor space
  • Three exhibitor registrations
  • Three tickets to the Destination SA Welcome Reception
  • Three tickets to the Destination SA Dinner

Single booth package 

  • One 3m x 3m booth or floor space
  • Two exhibitor registrations
  • Two tickets to the Destination SA Welcome Reception
  • Two tickets to the Destination SA Dinner

The exhibition has been designed to ensure good visibility and access to all booths. Catering will be centred around the exhibition to ensure maximum exposure throughout the event. Information regarding exhibitor move-in and move-out details, equipment hire, delivery information and accommodation is forwarded following confirmation of bookings.



Pre-scheduled appointments are conducted at exhibition booths. Exhibition booth space is available in modules of 3 x 3 metres and each will include; construction in a standard white/black panel with company fascia signs (maximum of 35 letters), two spot lights, 1 x 5 amp supply power point, full carpeting, cleaning, trestle table and two chairs. Upgrades, custom design stands, audio-visual equipment hire, plants, furniture and sign printing are at an additional cost and must be organised directly through the exhibition provider.

* Sign hanging and freight handling are available through the Adelaide Convention Centre and can be organised at an additional cost.