Destination South Australia is the official showcase for the conference, meeting, exhibition and incentive travel industry. The event has grown to become South Australia’s best opportunity to educate potential clients as to products and services available.

Destination South Australia has proven to provide great business and networking opportunities, generating around $30 million of business each year for Bureau Members.

Now in its 16th year, Destination South Australia has been instrumental in maintaining the destination’s position as a prime option for national and international business events. Feedback from the marketplace is that the event is considered as one of the most targeted and effective Australian destination showcases enabling face-to-face interaction between exhibitors and hosted guests.

An appointment driven program is an effective business solution. Pre-scheduled appointments between hosted guests and exhibitors, secured in advance of the show, guarantee the attendance of top decision makers committed to conducting business. This also represents best use of time for exhibitors.



• Meet face-to-face and sell to target customers.
• Personally interact with both potential and current clients and generate new sales leads.
• Access to a large group of qualified buyers.
• Develop prospect and client database.
• Showcase and demonstrate new products and services to a target audience.
• Keep up with the competition!



Destination South Australia exhibitors will showcase a wide range of products and services. Single or double booth bookings are available with double booth bookings receiving a discount to assist exhibitors in maximising exposure and profile.

Participation is restricted exclusively to Adelaide Convention Bureau members, with both city and regional members exhibiting to secure business independently and support the destination’s pitch.



Hosted at the Adelaide Convention Centre on Thursday 28th March, this is the feature events exchange in South Australia where exhibitors will have a day of meetings with the hosted buyers.

Double booth package - $4,650.00 (including GST)
One 6m x 3m booth or floor space
Three exhibitor registrations
Three tickets to the Destination SA Welcome Reception
Three tickets to the Destination SA Dinner

Single booth package - $2,750.00 (including GST)
One 3m x 3m booth or floor space
Two exhibitor registrations
Two tickets to the Destination SA Welcome Reception
Two tickets to the Destination SA Dinner

The deadline for creating a new booking is Friday, 8th February 2019.

Click Here for Exhibitor Bookings

If you have any further questions regarding participation as an exhibitor, please contact event organiser Shanna Sheldrick shanna@premiereventconcepts.com.au



Hosted guests must meet specific qualification criteria to participate in the program. This includes; number of events/and or meetings held annually, amount of business conducted to date in South Australia and potential for future business. Once qualified, all Destination South Australia hosted guests are provided with complimentary air travel, hotel accommodation, city/regional familiarisation and registration to all activities during Destination South Australia.

A qualified group of local South Australian event planners will receive free registration to participate in proceedings, by means of an optional pre-scheduled appointment stream or on a guided walk-through. South Australian guests will also have the opportunity to attend Destination South Australia Social Functions.



Throughout Destination SA there are a number of opportunities to network and introduce multiple contacts from your organisation to the national and international hosted guests participating at Destination South Australia.

Wednesday 27th March – Welcome Reception @ Adelaide Town Hall

Thursday 28th March – Closing Gala (venue to be confirmed)

• Complimentary admission for two is included in single booth space registration.
• Complimentary admission for three is included in double booth space registration.

Additional tickets for social functions are available for purchase after confirmation of registration.