Destination South Australia (DSA) is the official showcase for the conference, meeting, exhibition and incentive travel industry. The event has grown to become South Australia’s best opportunity to educate potential event organiser clients as to the products and services available.

DSA has proven to provide great business and networking opportunities, generating around $30 million of business each year for Adelaide Convention Bureau (ACB) Members.

Now in its seventeenth year, DSA has been instrumental in maintaining the destination’s position as a prime option for national and international business events. Feedback from the marketplace confirms the event is one of the most targeted and effective Australian destination showcases providing face-to-face interaction between exhibitors and event organisers.

An appointment driven program is an effective business solution. Pre-scheduled appointments between hosted guests and exhibitors, secured in advance of the showcase, guarantee the attendance of top decision makers committed to conducting business. This also represents best use of time for exhibitors.



• Meet face-to-face and sell to target customers.
• Personally interact with both potential and current clients & generate new sales leads.
• Access to a large group of qualified buyers.
• Develop prospect and client database.
• Showcase and demonstrate new products and services to a target audience.
• Keep up with the competition!



DSA exhibitors will showcase a wide range of products and services. Single or double booth bookings are available with double booth bookings receiving a discount to assist exhibitors in maximising exposure and profile.

Participation is restricted exclusively to ACB members, with both city and regional members exhibiting to secure business independently and support the destination’s pitch.



Hosted at the Adelaide Convention Centre on Thursday 11 February, this is the feature event that will provide exhibitors a day of meetings with the invited event organisers.

Single booth package – $2,530.00 (including GST)
One 3m x 3m booth or floor space
Two exhibitor registrations
Two tickets to the Welcome Reception
Two tickets to the Showcase Function

Registration is required by Friday 18 December 2020.


Click Here for Exhibitor Bookings

If you have any further questions regarding participation as an exhibitor, please contact event organiser Shanna Sheldrick shanna@premiereventconcepts.com.au



Event organisers should meet specific qualification criteria to participate in the program. This includes; a number of events/and or meetings held annually, amount of business conducted to date in South Australia and potential for future business. Once qualified, all DSA invited event organisers are provided with complimentary air travel, hotel accommodation, city/regional familiarisation and registration to all program activities.

A qualified group of local South Australian event organisers will be invited to participate in the program by an optional pre-scheduled appointment stream or on a guided walk-through. Local invited event organisers will also have the opportunity to attend DSA Social Functions.



Throughout DSA there are a number of opportunities to network and introduce multiple contacts from your organisation to the national hosted event organisers participating in the program.

Wednesday 10 February – Welcome Reception

Thursday 11 February – Showcase Function

• Complimentary admission for two is included in single booth space registration.

Additional tickets for social functions are available for purchase after confirmation of registration.