Unlike a conference where you have to peek and strain to identify the delegates through their accreditations, incentive groups are largely visible with big, bold red jackets. There is a direct visual and appreciation this is a travelling group shopping in retail stores, dining at local restaurants, experiencing products from across the state. Its impact has started a conversation around the value of not just incentive tourism, but also the wider role that business events plays within the State.

The Bureau has invested in this event and will produce collateral which can be used for future sales missions, tradeshows and marketing within the wider Asian region.  Whilst a specific campaign will be conducted within Asia on the success of Adelaide hosting a large incentive group nothing beats the word of mouth from all involved in the process, local operators, hotels, travel agents and of course the delegates themselves.

Direct feedback from delegates suggests that Adelaide’s quiet, clean and green nature is a relaxing change of pace from the normal hustle and bustle of the various places they call home. When asked what her favourite experience was in Adelaide the Event Director of Perfect China then ended up rattling off one experience after another until she had made her way through the entire itinerary.

Whilst you could be forgiven for thinking that everything was perfect for this event (pun intended) we have all learnt some lessons along the way. In hindsight, this whole process was an incredibly quick journey, with the pitch only starting in November of 2016, confirmation of a destination in January and an agent only appointed in March. Leaving only 3 months to prepare a very complicated program. Once all the data has been retrieved the Bureau will organise a debrief so we can learn from the lessons over the past 8 months and move ahead for future bids.




The Bureau would like to welcome Daniel Franklin, Rachael Rogers and Linda Ross to their new positions.

Daniel joined the Bureau team in June as Business Development Manager and brings a strong local knowledge of South Australia to the team. He is dedicated to promoting Adelaide as Australia’s premium Business Events destination and strategically developing and bidding for opportunities to positively impact South Australia’s economy.

Rachael joins the team as the Events Coordinator and brings a wealth of experience to the position. With the Bureau’s list of events ever growing Rachael is sure to be busy.

Our new Industry and Engagement Manager, Linda Ross, has joined the team in the middle of the membership renewal period, nothing like hitting the ground running!

After 17 years at the Bureau Kathryn Pullman has finally succumbed to the offers and will be leaving the Bureau for bigger and better things. ‘KP’ as she is affectionately known is a large reason why the Bureau has enjoyed the success it has. We wish her all the best in her new endeavours.

With this change comes a bright opportunity for the Bureau to evolve into a new structure that provides the best platform for the opportunities and challenges ahead.

The new roles and responsibilities are available on our website, including a new organisational chart. The Bureau is currently offering a new position within the organisation – Business Development Manager to focus on the Sydney market and develop opportunities into a hot lead.




Thank you to Members who have returned the 2017/18 membership renewal forms with the respective payment. Please note that unpaid membership fees on July 31 will deem your entitlements in-active so please give this your attention.  If you have any questions or would like to discuss your membership further, please contact your Industry and Engagement Manager Linda Ross on 0403 331 938 or linda@adelaideconvention.com.au




The Planners Guide is the Bureau’s primary communication tool for attracting and assisting business events buyers with regard to hosting their event in Adelaide, South Australia. It is used by business event professionals locally and across Australia and the world. The publication assists in the decision making process of meeting and event planners when selecting their event locations, accommodation choices, suppliers and service providers.

The flexible digital format offers an advanced interactive experience as opposed to a static print document. Users will have greater opportunity to engage, explore and discover new territories with the 2017/18 online Planners Guide.

Membership is a mutual partnership and the Bureau looks forward to working with all members to secure and showcase Adelaide and South Australia as a desirable business events destination.