Destination South Australia is Adelaide’s premier business event showcase. It provides an opportunity for event organisers and key decision makers to visit Adelaide and experience it’s world class offerings and meet with suppliers on a one to one basis. In it’s 14th year the showcase once again delivered on surprising its guests on what Adelaide has to offer. If you have never been, you’re missing out. . .

In 2017 hosted guests were flown into Adelaide and surprised with a welcome reception within the Botanic Gardens, only 5 mins from their hotel. After experiencing the type of unique event that Adelaide can cater for a full day of business sessions were conducted at the Adelaide Convention Centre. This gives guests an opportunity to discover new and innovative venues, products and services in a pre-scheduled, targeted one-on-one appointment. Imagine negotiating directly with all the suppliers in one day and walking out with your event solution from a full day’s meetings.

Following this extensive day is another surprising showcase of how Adelaide can provide a unique event space for a VIP or gala dinner.

No Destination South Australia is complete however without walking in the shoes of a delegate. We recognise that each event organiser needs to know that their clients and delegates will have a unique and rewarding time in Adelaide, which is why we provide an opportunity to see what’s new. Each year we take hosted guests to experience new offerings that are available as either a unique venue or simply to walk in the shoes of a delegate through pre and post touring options.

Here in Adelaide we take great pride in hosting this event and each year strive to come up with an innovative program. In 2017 we once again surprised and delighted our guests, but don’t take our word for it, here are some of the testimonials.

“I’ve been in the events industry for over 14 years and over 20 years when combined with my hospitality work. I very rarely go on famil programs as it’s quite a big time commitment, especially when you’re in a senior management role. I can’t express how grateful I am for the event that you ran. I’ve always loved Adelaide but was positively surprised every step of the way and learnt so much about what is available and what’s new. Thank you.”

Paula Rowntree – Royal Australian College of General Practitioners


“The Adelaide Convention Bureau sure know how to educate through exciting, fun and glamorous events and activities. I can’t wait to bring our delegates to SA so they too can experience how great Adelaide can be.”

Pauline Taylor – Australasian Podiatry Council


“Destination South Australia 2017 was magnificent. It covered so much in putting us in contact with venues, suppliers and so much more. A great way to see and do so much in a couple of days.”

Jane Murray – Corporate Vision Events


If you would like to experience the next Destination South Australia event please contact us at




Adelaide is receiving unprovoked attention at the moment, whether it is being named in Lonely Planet’s top 5 places to visit in 2017 or coming 1st place at the recent tourism awards for best event destination. However if it’s a more analytical approach you take here is some other numbers that might interest you.

On arrival into Adelaide it is only a 7km trip into the city. That equates to less than $20 in a taxi or Uber and means from grabbing your bags at the airport you can be unpacking them in your hotel room within 30mins.

3,000 hotel beds are available within a 5 minute walk from the Convention Centre and unlike when your dad tells you about the size of the fish he just caught, this isn’t an exaggeration either. Literally over the road is a plethora of hotels ranging from student accommodation to numerous 4 and 5 star hotels that are a stroll away from the Convention Centre.

There are over 200 cellar doors within 1 hours drive from the centre of Adelaide. Ranging from small family run wineries to some of the largest and most successful wineries in the world. Your delegates will be spoilt for choice and the hardest choice they’ll have to make is deciding on which one to visit.

3,500 – that’s the number of plenary seats available at the new wing of the Adelaide Convention Centre. This includes two of the largest rotating drums in the world, proving that flexibility doesn’t have to be on a small scale.

For those looking for a unique experience for a Gala Dinner, why not hire a private tram to pick your guests up from the Convention Centre and whisk them down to a beachside location within 20 mins to watch the sunset over the ocean. For the budget conscious event organisers fear not as prices start from $15 per person.

For the foodies at your conference you can be rest assured as South Australia produces some of the country’s freshest and cleanest premium produce, along with producing 74% of the country’s premium wine.