Products and Programs

Established in 1972, the Adelaide Convention Bureau has developed a reputation for being a results-driven marketing organisation that considers its members as important partners and strives to deliver them tangible benefits.

The Adelaide Convention Bureau is associated with all key national and international convention bureau industry bodies and attends all major conferences, tradeshows and exhibitions to promote South Australia. The Adelaide Convention Bureau is constantly researching and remains at the forefront of industry trends to ensure that the future of business events in South Australia is even more successful as it has been in the past.

The business events team maintains an extensive database of association and corporate bodies, identifying suitable opportunities and converting sales leads by direct communication and strategic relationship management with decision-makers.

ACTA identify priority markets in Australia and overseas and encourage decision-makers in those regions to hold their meetings in South Australia. Other activities include in-market sales and PR activity and participation at trade shows such as the annual Asia Pacific Incentives and Meetings Expo (AIME). ACTA also works with business tourism operators to develop incentives and packages to encourage conference organisers to choose South Australia, and work with South Australian-based organisations who want to attract their national or international parent bodies to stage their next conference in SA. ACTA plays an active role in joining with other Australian partners to market the nation as an international business events destination.

Marketing the destination is a collaborative approach whereby members benefit by participating in targeted sales processes and many co-operative activities involving advertising, trade shows, sales calls, famils and site inspections.

The cornerstone of this activity is our destination showcase: Destination SA. Traditionally held every year mid- late July The Adelaide Convention Bureau provides an opportunity for members to meet directly with more than 100 highly qualified local and interstate buyers.

This highly successful event further proves that when clients visit our great destination the conversion success rate is significantly increased.

Other initiatives include The Conventions Adelaide Program. Conventions Adelaide was launched by the Adelaide Convention Bureau in March 2008 and is designed to increase Adelaide and South Australia’s ability to attract major national and international conventions via a statewide cooperative approach from key industry contributors and beneficiaries. In the first 12 months of operation the program delivered 8 events valued at $23 million.